To say Snoop Dogg has been busy lately is an understatement. In the last few months, he’s announced his own namesake breakfast cereal, filed a trademark for Snoop Doggs hot dogs, and rolled out a line of THC-infused onion snacks. And now he’s adding a new coffee line to the list, inspired by his travels to Indonesia.
The Doggfather is teaming up with Indonesian coffee entrepreneur Michael Riady for INDOxyz, which they describe as a “lifestyle coffee brand.” The coffee beans will be sourced from the Indonesian islands of Bali, Java, Sulawesi and Sumatra, then roasted in Los Angeles, according to a press release. Then they’ll be packaged as INDOxyz’s single-origin whole bean coffee, or as cans of cold brew.
“My relationship with coffee goes way back,” Snoop says. “The many long nights in the studio making hit after hit, coffee provided the fuel which kept us going [...] Indo is going to change the industry, I can promise you that.”
INDOxyz will launch in California, then to Las Vegas and eventually the rest of the country. It will be available on the company's website, BevMo, and GoPuff, as well as retailers including Amazon.