With everyone raising the bar on the pumpkin spice game, Bud Light’s just come out to say “hold my hard seltzer.”
The beer company is dropping a pumpkin spice hard seltzer. “PSS,” as the call it, is a part of the “Fall Flannel Limited Edition” variety pack, which also includes Toasted Marshmallow (TMS), Maple Pear (MPS), and Apple Crisp (ACS).
Bud Light has stepped up the release with some fun behind it, taking a cheeky stab at Starbucks by asking people to tweet their flavor order with the hashtag #FallFlannelSeltzer for a chance to receive a reply with your name spelled horribly wrong. other perks and merch are thrown in.