Busch teased the location of a pop-up beer tent someone in a national forest. They gave hints on social media throughout early part of July.
Busch promiced free ice cold beer and a drawing for life time supply for those who managed to find the pop-up bar in the middle of nowhere.
Many were up to the challenge driven by their love of beer.
Dozens of beer lovers found the pop-up Busch beer tent. In fact, too many found it and they ran out of beer FAST.
But the first dozen popped a lot of tops and enjoyed themselves.