Some movie audiences got an unusual look at Alec Baldwin’s new movie this weekend.

Disney’s “Beauty and the Beast” goers were treated to a direct message in a new trailer from rival Dreamworks upcoming “Boss Baby.” The trailer even opened with Baldwin’s baby playing with Lumiere and Cosworth toys. Then, the top toddler gave a direct pitch to the viewers, calling them shrewd for coming to see the Emma Watson vehicle, but reminding them about the baby versus dogs movie headed to theaters on March 31.

Enjoy!